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04 · Agency
Leave the door as open as you found it.
People are allowed to change their minds. An exit should not feel like a punishment.
The idea
The effort to leave should be no greater than the effort to arrive.
Subscriptions, accounts, notifications, and flows all need a graceful ending. A clear exit respects the person who is using the product today, not just the conversion you hoped for yesterday.
Try this
01
Put cancellation, export, and unsubscribe controls where people look for them.
02
Do not require a phone call for a decision made online.
03
Confirm completion and tell people what happens to their data.
Field notes
See it in practice
A few places to
start looking.
A Creative network
Are.na
A slower place to collect and connect ideas, with a visual language that leaves room for thought.
Notice this → A feed can make space instead of filling it.
S Communication
Signal
Private communication with a small, direct product story: no ads, no trackers, no attention marketplace.
Notice this → The business model is part of the interface.